Pride & Joy Music is delighted to announce the signing of Swedish Hard Blues Rock band BADGE for the release of their third album “If It Hurts It Must Be Good”! The release was set to July 28th, 2017!
BADGE was put together by guitarist/singer Matti Norlin and drummer Fredrik Haake in 2002. Matti´s love for Pre War Blues and both their ambition to create new and exciting music is the drive.
Since then BADGE has released two albums „Kill Another Fuzz“ in 2010 and „If I Could Love I’d Love This“ in 2013. Their new album“ If It Hurts It Must Be Good“ will be available via Pride & Joy Music from July 28th, 2017.
With focus on energy, new paths and groove, but always to serve the song, BADGE has been breaking new ground ever since. Even though they started out with the old Blues in mind, they never thought about themselves as a Blues band. Rather a band that makes it’s own mark with many influences.
In 2013 BADGE was picked to represent Sweden in the European Blues Challenge. In 2014 Matti Norlin and Fredrik Haake got a composer-scholarship from SKAP (Swedish Society of song-writers) for the music of BADGE, and the video for the track “If I Could Love This” reached over 135.000 views on YouTube.
With the new album „If It Hurts It Must Be Good„, they have really come a long way as far as songwriting and getting a unique sound on print! The first advance single from the album, „Break Down“, was picked by Swedish national radio as one of the top 30 songs of Rock in 2015!
*Matti Norlin has released four solo albums: Pre War Blues (1995), Kitchen Sink Blues (1998), Sliding Out (2002) and LIVE – Blues Three Floors Up (2010). Matti has established himself as a great blues artist and is one of the most perceptive interpreters of early Scandinavian „Pre War Blues“. He has also appeared on records with Sam Mitchell (ex-Rod Stewart’s band), Nicolai Dunger and Tony & The Bitters (interpretations of the Swedish death metal band Dismember).
*Fredrik Haake has previously played with New York band God is my co-pilot as he made several tours with, both in Europe and the U.S. Fredrik was involved in two of the band’s CDs. He also starred in his New York period in Jim Sclavunos (from Nick Cave’s Bad Seeds) new band The Vanity Set and recorded an album with Roger Manning. Fredrik has also been featured in Sideburn, Moa and Swedish-American heavy metal band Meldrum who toured with: Motorhead, Zakk Wylde Black Label Society, Sepultura, Danzig, and Nashville Pussy.
*Lennart „Z“ Zethzon is featured in Swedish Classic rock band „Lugnet“ who released their debut last year. He also appears on two albums with Clifftones. In -98 Lennart put down the bass for Leda Battisti’s self title release, featuring Grammy Award winner Ottmar Liebert.
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